MarketingBeginner
Digital Marketing Foundations
Plan and run digital marketing for a small brand: positioning, content, social media, SEO, email and measuring results with analytics.
14 hours · 7 lessons
Enrolment
Free
Full access, certificate included
Back to all coursesTaught by Équipe Skill2Earn
Self-paced · Lifetime access
What you'll learn
- Define a target audience and value proposition
- Plan a content calendar across channels
- Grow an audience on social media
- Apply on-page SEO basics
- Measure campaigns with analytics and KPIs
Curriculum
Module 1 · Strategy
2 lessons- Marketing fundamentalsThe marketing funnel, customer journeys and how digital channels fit together.
- Audience and positioningResearch your audience, build a persona and write a clear value proposition.
Module 2 · Channels
4 lessons- Content marketingPlan content that educates and converts, and build a simple content calendar.
- Social media marketingChoose platforms, write engaging posts and understand organic vs paid reach.
- Search engine optimisationKeyword research, on-page SEO and writing pages that rank.
- Email marketingBuild a list, write a welcome sequence and measure open and click rates.
Module 3 · Measure
1 lessons- Analytics and KPIsSet goals, track campaigns with UTM links and read an analytics dashboard.