MarketingBeginner
Social Media Management
Plan, create and grow social media accounts for small businesses and personal brands. Learn how each platform works, build a content calendar, write posts that get engagement and read the numbers that matter.
12 hours · 6 lessons
Enrolment
Free
Full access, certificate included
Back to all coursesTaught by Équipe Skill2Earn
Self-paced · Lifetime access
What you'll learn
- Choose the right platforms for a brand and audience
- Build a monthly content calendar
- Write captions and design simple posts that drive engagement
- Schedule posts and manage comments professionally
- Read platform analytics and report results to a client
Curriculum
Module 1 · Foundations
2 lessons- How social platforms workCompare Instagram, TikTok, Facebook, LinkedIn and X: audiences, formats and what each is best for.
- Defining a brand voice and audienceWrite an audience profile and a short voice guide so every post sounds consistent.
Module 2 · Content
2 lessons- Building a content calendarPlan content pillars and turn them into a weekly and monthly posting calendar.
- Writing captions and designing postsWrite hooks and calls to action and design simple, readable posts with free tools.
Module 3 · Growth
2 lessons- Scheduling and community managementSchedule posts, reply to comments and messages, and handle negative feedback calmly.
- Analytics and client reportingRead reach, engagement and follower data and summarise results in a clear report.